That is exactly why it is important to know what kind of features that your media monitoring should have. In this article, we will help you choose media monitoring tools based on their features. Here are the 5 must-have features on your media monitoring tools.
The Global brands/businesses are frequently expanding to more countries in broader areas. It is understandable, but they must also understand the local custom and trends to be embraced by the local audiences.
In fact, some media monitoring tools do have an in-depth understanding of geographical regions—the localized ones, to be exact. They can provide the brand with group profiling and the best trends in certain regions.
It could help grab attention of the local audience and also tap into the local trends using the most suitable strategy.
Brands usually put their web URL on their social media. If it’s a campaign, they will use some hashtags and keywords to direct them to the campaign which is usually a microsite page or a certain web page.
Although it is possible to track the source of the web visitor using analytic tools such as Google Analytics, it is tricky if they are using somebody else to boost their campaign (i.e. Influencer). It would be impossible to track the source when there are no mentions of the brands/products without using an extended Social Listening Tool.
This tool could also help you with media monitoring including how well the URL, hashtags, and even keywords were performing during the period of the campaign.
After investing so much on digital strategies and campaigns, business owners obviously would want to see the value of their investment. Therefore, most media monitoring tools have Social Return on Investment (SROI) calculator as one of the features.
This feature will help business owners see how well their campaign/strategies were performing and see the total value of their investment. The report will also help you understand the value of your digital asset and of course fascinate more stakeholders if you plan to expand your business.
Recently, every brand is aiming to be viral or to be top of mind in social media. That is why they come up with many digital strategies and positioning. However, virality does not always have a positive meaning. Virality could also be caused by a company’s bad reputation—which is not very good from the business perspective. Such things could damage the reputation of the business and finally a profit loss or even cause the business to plummet into bankruptcy.
Of course, we want to prevent this from ever going to happen. A good media monitoring tool could provide you with brand sentiment analysis. For example, it will give you the data about the sentiment of the reviewers that commented on your e-commerce, social media page, and gather contextual data from online conversations. Some of the most advanced ones use Natural Language Processing (NLP)—of which we will explain about here below.
Natural Language Processing or NLP is widely used by companies that offer the most advanced and powerful media monitoring analytics available in the market. NLP is a feature that can assist you in processing complex texts and audio from big data using machine learning. Not only does it process texts, but it could also process voices and audios.
Moreover, NLP is able to gather data from chatbots, search engines, and predictive texts. The machine learning on NLP is what differentiates the traditional media monitoring tools with the powerful ones. While the common ones could never define the equivalent meaning between ‘doctor’ and ‘physician’, the powerful ones could understand each context of words and even sentences. This is why NLP-based tools could process sentiments better than the regular ones you see in the market. So, it surely has a more premium value.
Now, that concludes the 5 must-have features to look out for when choosing media monitoring tools. Besides the above, there are also other important features you might find handy, such as the ability to monitor multiple channels or real-time alerts and notifications. So, make sure to choose wisely before you decide to pay for any kinds of social media monitoring services that are being offered to you.
Selecting the correct screen media involves considering multiple factors beyond just the desired separation size. Operators need to consider the following;
This guide will help you navigate through the various factors to consider, ensuring you make the best choice for your specific needs.
The first step in selecting the right screen media is to evaluate your operational needs. Consider the following:
Material Size and Weight: Materials with large top sizes (up to 10 inches) need durable screen media to withstand the heavy impact.
Abrasiveness: Highly abrasive materials, such as granite, require screen media with superior wear resistance.
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Material Type: For softer materials like limestone, prioritize screen media with a higher open area to improve throughput and efficiency.
To begin the selection process, consider the general type of screening being done. This will help you narrow down your options. Screening can be broadly categorized into four types:
Coarse Screening (Scalping) – Removal of natural fines from the feed material before crushing. The nature of this application requires an extremely robust screen and screening media.
Multi-Deck Screening – Directing material to multiple crushers requires screens with multiple decks; a free-fall screen may be suitable.
Closed Circuit Screening with Crusher – In this process, the screen manages the circulation of the load by feeding oversize material back into the crusher. This application requires an efficient screening solution to remove undersize particles at the same rate they are created.
Final Product Separation – Ensuring the creation of a quality end product. A precise and accurate screening media with good anti-blinding properties is essential in this type of application especially under challenging conditions.
Understanding the three phases of material screening—layered, basic, and sharp—is also essential. Each phase has different requirements and challenges. The layered Phase handles the initial impact. A polyurethane screen or heavy-duty punch plate screen media is excellent for this phase due to its durability. Open area at this stage is not the key consideration. The Basic Phase requires a balance approach between the screen media’s wear resistance and open area. The last stage known as the Sharp Phase is where precision screening is key. Using a screen media type that offers a high open area, accurate material separation whilst not compromising on wear life is key, ensuring the last of the fines material does not make its way to the oversize pile.
By customizing your screen decks with various types of screen media tailored to each phase, you can achieve the best combination of wear life and open area.
Choosing the wrong screen media can lead to increased maintenance costs and downtime. It is essential that operators regularly inspect the screen media for issues such as broken wires, wear spots, and blinding or pegging. Frequent checks and timely replacements can prevent costly downtime and ensure continuous operation. Addressing those identified problem areas proactively can save on rescreening costs and reduce the risk of contamination.
The type of material used in screen media impacts performance and durability. Common materials include rubber, polyurethane, and steel.
Rubber screening media are ideal for absorbing impact in coarse screening. Available in various hardness levels they offer impact absorption and long wear life. Softer rubbers are flexible, abrasion-resistant, and less prone to blinding.
Steel woven mesh common for tension screens allow for a high open area and are a cost effective option. Depending on the application and material feed characteristics, they may need to be replace regularly to ensure efficient screening.
The thickness of the screen panel affects capacity, accuracy, and wear life. Thinner panel screen media offer high capacity, better accuracy, and less prone to blinding and pegging but the disadvantages include a shorter wear life, leading to more frequent replacements. Thicker panel screening media on the other hand, offer a much longer wear life reducing downtime resulting from the less frequent media replacement but they require a much larger aperture for the same separation thus impacting overall efficiency of the material separation.
The shape and pattern of the apertures on a screen panel can significantly impact performance. Square holes (In Line and Staggered) are the default choice for normal screening conditions. Their staggered holed pattern prevents fines tracking and are better for screening feed stocks with high fines content. Screen media with a slotted hole pattern (Along and Across Flow) offer higher production capacity but lower accuracy. Slotted media are best for wet screening and dewatering. A round hole aperture screen media is best suited for coarse materials, offering longer wear life but they do suffer from a higher risk of pegging.
Working with EDGE Innovate partner network can provide valuable insights and ensure you choose the right screen media for your operation. With years of experience, they can help evaluate your specific needs, recommend suitable products, and offer support for installation and maintenance.
Selecting the right screen media for mobile screeners involves a comprehensive evaluation of your operational requirements, the phases of screening, material types, and various technical factors. By considering these aspects, you can significantly enhance the efficiency and longevity of your screening process.
For personalized advice and the best solutions tailored to your specific needs, consult with your local EDGE Innovate distributor. They can provide the expertise and products necessary to ensure your operation’s success.
EDGE Innovate develops, manufacturers and markets sophisticated technologies for shredding, stacking, screening and sorting of primary and secondary raw materials in production processes and recycling. Our Material handling and recycling range is made up of reliable, durable and cost saving products with a wide range of mobile stockpilers, tracked stackers, tracked and mobile feeders, trommels, slow-speed waste shredders, picking stations, material classifiers, roll-sizers and truck off-loaders. Our product range allows our customers; to shred, screen, separate, stockpile and size a vast array of materials
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